AI & Marketing
By Gwen Smith
The AI Ad Stack in 2026: A Practical Guide for SMB Founders
Build a practical AI ad stack for SMBs in 2026 with less complexity, cleaner tracking, and faster creative testing.
Read postpaid acquisition
Ads that bring the right customers - not just clicks
We plan, create, and optimize ads across Google, Meta, TikTok, and Yelp so you reach the people most likely to buy without overspending.
hear from our founder
Founder Enzo Sison on Prism Ads
Enzo shares how Prism plans, builds, and optimizes Google, Meta, TikTok, and Yelp campaigns so local businesses get more calls, form fills, and store visits without wasting spend.
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what you get
Everything built to drive qualified demand and prove ROI with no black box reporting.
strategy that fits your goals
clear targets, ideal customer profiles, and the fastest path to roi.
high-performing creative
thumb-stopping visuals and plain-english copy that turns interest into action.
landing page alignment
every click points to a tuned offer, so conversions stay high.
full-funnel setup
search, social, remarketing, and local intent working together.
daily / weekly optimization
shift budget to winners, pause what isn't working, and test new ideas.
transparent reporting
calls, form fills, booked appointments, and cpl, all in plain english.
how we protect your budget
Guardrails that keep every dollar focused on qualified buyers.
no wasted clicks
block bad searches, irrelevant audiences, and spam leads before they burn budget.
show up when buyers are ready
bids, schedules, and pacing tuned to peak-intent windows.
right radius, right people
smart geo-targeting and exclusions keep spend local and high quality.
relentless a/b testing
headlines, images, offers, and forms refined nonstop to lower cost per lead.
platforms we run (and why)
Each channel supports a different stage of your buyer journey.
channel
Google Ads
High-intent searches when people need you now.
channel
Facebook & Instagram
Precise audiences plus creative that builds demand and trust.
channel
TikTok
Native, fast-moving creative that grabs attention and converts.
channel
Yelp Ads
Bottom-of-funnel local buyers comparing options.
who we help scale with ads
We partner with ambitious local teams that need predictable demand without wasting budget.
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Dental & medical teams
fill chair time with compliant campaigns, call tracking, and landing pages tuned for patients.
Local shop owners
hyper-local offers on google, meta, and yelp that turn scrollers into foot traffic and orders.
Consulting & professional services
lead-gen funnels that surface expertise, nurture prospects, and protect premium positioning.
Online community founders
acquisition loops that combine paid social and retargeting to expand engaged membership.
Nonprofits & education
mission-forward messaging, donor retargeting, and grant-friendly tracking that proves impact.
running paid social for a dental practice? start with facebook ads for dentists. want short-form demand too? see tiktok ads for dentists.
referral program
refer a businessknow a team who needs better ads?
Point them to Prism’s referral program. We take it from there, and you get $100 when they become a client.
our simple process
Fast to launch, ruthless about signal, clear about next steps.
1
Discover
goals, budget, ideal customers, and local market reality.
2
Build
tracking, audiences, creative, and landing page improvements.
3
Launch
start lean and gather signal quickly without wasting spend.
4
Optimize
shift spend to winners and cut losers fast.
5
Report
clear results and next steps with no jargon and no fluff.
outcomes you can expect
Performance you can see in your calendar, pipeline, and revenue.
Lower cost per lead through testing and tighter targeting.
Higher conversion rates with better offers and landing pages.
Cleaner pipeline by filtering out low-quality clicks and calls.
Full visibility into what's working so you can scale confidently.
what we handle for you
Full-service coverage so you can stay focused on running the business.
Ad account setupConversion trackingPixels & tagsCreative & copyOffer testingNegative keywords & exclusionsGeo-targetingRemarketingCall trackingWeekly optimizationsMonthly summaries
from the blog
ads & growth notes
Playbooks on dialing in offers, tightening targeting, and scaling paid channels responsibly.
ads
By Prism
facebook ads for dentists: the 30-day playbook
a 30-day playbook for facebook ads for dentists: offer-first campaigns, creative, lead forms vs landing pages, and call tracking.
Read postLocal Growth Strategy
By Prism Team
the prism approach to small business growth
how prism helps local businesses get found, trusted, and chosen through ai-ready websites, paid ads, and optimized listings.
Read postads faq
Straight answers so you know exactly what happens once we launch.
Ready to reach better customers?
We'll map a simple plan to hit your goals, protect your budget, and grow what works.