Strategy that fits the goal
Define the customers you want to reach, the action you want them to take, and the budget to test it.
Ads
Launch campaigns that bring qualified inquiries.
Google, Meta, TikTok, and Yelp ads with creative, landing pages, and tracking. Aimed at the calls, inquiries, and appointments you want.
Prism is fully booked right now. Join the waitlist to work with us in October.
Launch manifestReady
Stages
- GoogleActive
- MetaActive
- TikTokActive
- YelpQueued
- ChatGPT AdsInvite
- Guidance
- Weekly optimization
- Telemetry
- Call + inquiry tracking
Hear from our founder
How Prism plans and manages ads.
Enzo explains how we choose channels, develop creative, and review campaign results.
Founder Enzo Sison on Prism Ads
Enzo shares how Prism chooses channels, prepares creative, and reviews calls and inquiries from paid campaigns.
0:000:00
What you get
From campaign strategy to the next call.
Creative, targeting, and reporting focused on calls, inquiries, and booked appointments.
Creative that earns the click
Images, video, and clear copy built around your offer and the next step you want customers to take.
A clear page after the click
Send visitors to a relevant page with a clear offer and a straightforward way to call, book, or inquire.
Campaign setup and tracking
Set up the selected ad accounts, audiences, and conversion events so campaign results can be reviewed.
Weekly optimization
Shift budget to winners, pause what is not working, and test the next idea.
Transparent reporting
Calls, form fills, booked appointments, and cost per lead, in plain English.
Budget
Keep your budget focused.
Practical checks that help reduce waste and improve the quality of your leads.
Reduce irrelevant clicks
Use search exclusions and audience filters to reduce irrelevant traffic, then review lead quality as campaigns run.
Show up when buyers are ready
Review when inquiries arrive and adjust ad schedules and budget pacing to match your business hours and demand.
Right radius, right people
Focus ads on the areas you serve and exclude locations outside your market.
Keep testing the details
Test headlines, images, offers, and forms to learn what improves lead quality and cost per lead.
Platforms
Where we run, and why.
Each channel covers a different stage of the buyer journey.
Channel
Google Ads
High-intent searches when people need you now.
Channel
Facebook & Instagram
Precise audiences plus creative that builds demand and trust.
Channel
TikTok
Short videos that introduce your offer in a format people expect in their feed.
Channel
Yelp Ads
Reach people comparing local businesses, services, and reviews.
Invite only
ChatGPT Ads
A new place to show up: inside the conversation. Access is limited to Prism's network. If you were invited, bring your code.
Fit
Who we build campaigns for.
Local teams that want to reach more potential customers and understand what their ad spend delivers.
Segment
Dental and medical teams
Explain your services with patient-focused ads, clear landing pages, and inquiry tracking.
See how we support them →
Segment
Local shop owners
Hyper-local offers on Google, Meta, and Yelp that turn scrollers into foot traffic and orders.
See how we support them →
Segment
Consulting and professional services
Show your expertise and give interested prospects a clear way to request a consultation.
See how we support them →
Segment
Online community founders
Acquisition loops that combine paid social and retargeting to expand engaged membership.
See how we support them →
Segment
Nonprofits and education
Promote programs and fundraising campaigns with clear messages and tracking for the actions that matter.
See how we support them →
Running paid social for a dental practice? Start with Facebook ads for dentists. Want short-form demand too? See TikTok ads for dentists.
Process
Launch, learn, and improve.
A simple loop from first brief to weekly optimization.
01
Discover
Goals, budget, ideal customers, and local market reality.
02
Build
Tracking, audiences, creative, and landing page improvements.
03
Launch
Start with a focused budget and gather performance data before expanding.
04
Optimize
Review results, adjust spend, and test the next improvement.
05
Report
Review spend, tracked inquiries, lead quality, and the next tests with you.
Outcomes
What we work to improve.
We review lead quality, conversion rates, and cost per lead to guide the next decision.
- Lower cost per lead through testing and tighter targeting.
- Higher conversion rates with better offers and landing pages.
- A cleaner pipeline by filtering out low-quality clicks and calls.
- A clearer view of campaign spend, tracked inquiries, and gaps in measurement.
What we handle
Ad account setupConversion trackingPixels and tagsCreative and copyOffer testingNegative keywords and exclusionsGeo-targetingRemarketingCall trackingWeekly optimizationsMonthly summaries
From the blog
Ads and growth notes.
Practical articles on offers, targeting, ad creative, and campaign measurement.
Marketing
By Enzo Sison
Build the business system. Choose the AI later.
What running Prism’s TikTok with different AI agents taught me about building a business system you own: clear rules, useful memory, and human control.
Read post
AI & Marketing
By Gwen Smith
The AI Ad Stack in 2026: A Practical Guide for SMB Founders
Build a practical AI ad stack for SMBs in 2026 with less complexity, cleaner tracking, and faster creative testing.
Read postads
By Prism
facebook ads for dentists: the 30-day playbook
a 30-day playbook for facebook ads for dentists: offer-first campaigns, creative, lead forms vs landing pages, and call tracking.
Read postFAQ
Before you spend.
What does Prism’s Ads service include?+
Prism manages paid campaigns across Google, Meta, TikTok, and Yelp, connecting strategy, ad creative, targeting, landing pages, and conversion tracking. Prism is fully booked, so campaigns start on the waitlist; when we reach out we review the audience, channels, and starting budget with you before scoping the work.
What is the difference between paid ads and SEO?+
Paid ads buy placements through advertising platforms. SEO improves the visibility of your website in unpaid search results. Ads need a media budget and ongoing testing; SEO builds on useful content, technical foundations, and authority. The two can work together, but buying ads does not improve organic rankings.
How fast will I see results?+
Timing depends on your market, budget, offer, and the number of people who respond. We check delivery and tracking first, then use the available data to decide what to change. A launch date is not a promise of leads.
What budgets work best?+
We recommend a starting budget by channel and market size. Spend scales only when performance proves it can sustain. Pricing for the work itself is scoped when we reach out from the waitlist.
Can you use my existing accounts?+
Yes. We can audit, clean up, and improve your current setup, or build fresh if you need a new start.
What if I already run ads?+
We review the account history, tracking, audiences, and creative before recommending changes. Existing results give us a starting point for the next tests.
Do I need a new website first?+
Not necessarily. We check whether the destination page explains the offer, works on mobile, and makes it easy to contact you. If it needs work, we scope those changes before sending paid traffic.
Referral program
Know a team who needs better ads?
Point them to Prism's referral program. We take it from there, and you get $100 when they become a client.
Ready to reach better customers?
Prism is fully booked right now. Join the waitlist and, when we reach out, we will map your audience, channels, and starting budget with a clear plan for measuring results.
Prism services
Website. Content. Ads.
Three jobs. One team. Pick the next lever, or run the whole system.
website
Website
A site that makes choosing you easy.
Explore websites →
content
Content
Give people a reason to choose you.
Explore content →
ads
Ads
Ads built around better leads.
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