+160%
Google Search impressions in the latest 90 days, year over year
Source: Google Search Console: 8,704 impressions grew to 22,660 in the latest complete 90-day year-over-year window.
case study
Dentistry / Palo Alto, CA
Dr. Christopher B. Wong
How we supported a clear practice transition and built a stronger, measurable growth system.
chriswongdds.com
Industry
Dentistry
Location
Palo Alto, CA
Focus
Dental M&A handoff
Scope
Website, SEO, ads, AI stack
the story
The situation.
Dr. Wong took over an established Palo Alto practice through an M&A transition, the moment patients are most likely to quietly leave. The legacy website and operational stack were outdated, and the online presence still told the previous owner’s story.
The approach.
Prism rebuilt the patient-facing brand and digital operations: a modern website with clear ownership messaging, strong SEO foundations, aligned local listings and review profiles, and AI-optimized Google campaigns, all reporting into one rhythm.
The result.
Patients gained a clearer digital handoff, acquisition shifted from passive word-of-mouth to measured active channels, and Google Search impressions rose 160% year over year in the latest complete 90-day window.
measured results · verified
4.3×
July Google Search impressions, year over year
Source: Google Search Console: 1,703 impressions in July 2025 grew to 7,335 in July 2026.
what changed
What Prism built for Dr. Christopher B. Wong.
The M&A transition was supported by a clear, story-driven online presence rather than leaving patients to guess what happened.
The practice now runs on a modern dental website with strong SEO foundations and clean UX.
Local presence and review profiles now reflect Dr. Wong as the primary dentist, not just the previous owner.
Acquisition has shifted from passive word-of-mouth to active, AI-optimized ads and Google campaigns.
The development and design stack is modern, AI-native, and capable of continuous improvement rather than one-off redesigns.
work highlights
What we delivered for this case
Switch between the core service work and the systems stack used to execute it.
more client work
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explainer video
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