Case study
- Dentistry
- Palo Alto, CA
- Verified result
- Client interview
Dr. Christopher B. Wong
How we supported a clear practice transition and built a stronger, measurable growth system.
- Verified result
- +49%
- Google Search impressions in the latest 90 days, year over year
- Google Search Console, Jul 5-Oct 2, 2025 vs Jul 5-Oct 2, 2026
- Services delivered
- 6
- Website, brand, search visibility, and 3 more
- Focus
- Dental M&A handoff
- Scope
- Website, SEO, ads, AI stack
Google Search Console: 14,411 impressions grew to 21,426 in the latest complete 90-day year-over-year window.
In his words
hear it from Dr. Wong.
Enzo Sison sits down with Dr. Wong to talk about his path from dental school to owning a Palo Alto practice, how he handled the ownership transition, and where he is taking it next.
Interview21 minPrism on YouTube
The story
how the work came together.
Where Dr. Christopher B. Wong started, what Prism changed, and where it landed.
- 01
the challenge.
Dr. Wong took over an established Palo Alto practice through an M&A transition, the moment patients are most likely to quietly leave. The legacy website and operational stack were outdated, and the online presence still told the previous owner’s story.
- 02
the approach.
Prism rebuilt the patient-facing brand and digital operations: a modern website with clear ownership messaging, strong SEO foundations, aligned local listings and review profiles, and AI-optimized Google campaigns, all reporting into one rhythm.
- 03
the result.
Patients gained a clearer digital handoff, acquisition shifted from passive word-of-mouth to measured active channels, and Google Search impressions rose 49% year over year in the latest complete 90-day window.
Outcomes
what changed.
1. The M&A transition was supported by a clear, story-driven online presence rather than leaving patients to guess what happened.
2. The practice now runs on a modern dental website with strong SEO foundations and clean UX.
3. Local presence and review profiles now reflect Dr. Wong as the primary dentist, not just the previous owner.
4. Acquisition has shifted from passive word-of-mouth to active, AI-optimized ads and Google campaigns.
5. The development and design stack is modern, AI-native, and capable of continuous improvement rather than one-off redesigns.
Work highlights
what we delivered.
Tap any service or tool to see what it is and why it matters.
your business, next.
Prism is fully booked right now. Join the waitlist to work with us in January. Spots open every month, and waitlist members get first pick.