Content Strategy
Content Is a Power Law Game Now
Content outcomes are uneven. The advantage comes from building a system that finds what your ideal customers cannot ignore.
Prism blog
Ideas worth building on.
Clear thinking on design, technology, and growth, drawn from the work.
websites
how much does a dental website cost in 2026? (real ranges)
real 2026 price ranges for dental websites: DIY builders, templates, custom builds, and growth systems: what each tier actually includes, and what prism charges.
AI & Growth
Claude Opus 4.8 in the Real World: What It Means for Small Business Owners
Anthropic just shipped Claude Opus 4.8. We put it to work on a real client website and a live iOS app. Here's what it means for small business owners.
appear in ai search
Small Business SEO in the AI Search Era
How local businesses can use Google's new AI Search, information agents, generative UI, and booking features to win more qualified customers.
Content Strategy
How to Grow an Audience in 2026: A Founder's Guide to Relevance, Trust, and Revenue
Founders grow stronger audiences in 2026 by becoming known for a specific outcome, teaching useful things, and measuring business response instead of empty reach.
AI & Marketing
The AI Ad Stack in 2026: A Practical Guide for SMB Founders
Build a practical AI ad stack for SMBs in 2026 with less complexity, cleaner tracking, and faster creative testing.
Design & Product
Claude Code to Figma: Why This Changes How We Build
A breakdown of the new Claude Code to Figma workflow and what it means for design, code, and iteration speed at Prism.
Local Growth Strategy
I Tried Squarespace, Hired an Agency, and Built Prism Instead. Here's Who It's Actually For.
An honest breakdown of DIY builders, freelancers, agencies, and niche platforms, plus who Prism is actually built for.
AI & Dentistry
AI Is About to Rip the Eyes Out of Dental Software And That's Great News for Dentists
AI is collapsing bloated dental PMS vendors and enabling practice-owned operating systems: faster iteration, fewer dashboards, better patient experience.
web ops & tooling
lovable vs replit vs vercel: what to build on (so you don't regret it later)
Confused by Lovable, Replit, Cursor, Vercel, Next.js? Here's how to choose the right foundation for SEO, control, long-term speed, and easy migrations later.
Entrepreneurship
2026 belongs to the founders who can delegate
2026 will reward founders who can delegate with speed and clarity. learn how to turn intuition into systems and keep agency amid chaos.
seo
the seo mystery: why a beverly hills dentist was getting traffic from china (and what we did about it)
a real seo detective case: a beverly hills dentist got most of their traffic from china. Here’s how we traced it to old backlink spam and cleaned it up.