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Build the business system. Choose the AI later.
What running Prism’s TikTok with different AI agents taught me about building a business system you own: clear rules, useful memory, and human control.
The Prism journal
notes from the work.
Practical lessons on websites, search, AI, ads, and local growth, written from real Prism projects and experiments.
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- AI & Growth
What Changes When Your Business Runs Its Own AI? 10 Uses for DGX Spark
Where local AI earns its place: private data, custom models, repeatable work, and offline operation. Ten DGX Spark use cases, with a clear cloud comparison.
Muse Spark 1.3 in the Real World: What It Means for Small Business OwnersAI & GrowthMuse Spark 1.3 in the Real World: What It Means for Small Business Owners
Meta just shipped Muse Spark 1.3, its biggest jump yet in coding and agentic AI. Here's what faster, cheaper, more reliable AI agents mean for small business owners.
- Content Strategy
Content Is a Power Law Game Now
Content outcomes are uneven. The advantage comes from building a system that finds what your ideal customers cannot ignore.
- websites
how much does a dental website cost in 2026? (real ranges)
real 2026 price ranges for dental websites: DIY builders, templates, custom builds, and growth systems: what each tier actually includes, and what prism charges.
Claude Opus 4.8 in the Real World: What It Means for Small Business OwnersAI & GrowthClaude Opus 4.8 in the Real World: What It Means for Small Business Owners
Anthropic just shipped Claude Opus 4.8. We put it to work on a real client website and a live iOS app. Here's what it means for small business owners.
Small Business SEO in the AI Search Eraappear in ai searchSmall Business SEO in the AI Search Era
How local businesses can use Google's new AI Search, information agents, generative UI, and booking features to win more qualified customers.
How to Grow an Audience in 2026: A Founder's Guide to Relevance, Trust, and RevenueContent StrategyHow to Grow an Audience in 2026: A Founder's Guide to Relevance, Trust, and Revenue
Founders grow stronger audiences in 2026 by becoming known for a specific outcome, teaching useful things, and measuring business response instead of empty reach.
The AI Ad Stack in 2026: A Practical Guide for SMB FoundersAI & MarketingThe AI Ad Stack in 2026: A Practical Guide for SMB Founders
Build a practical AI ad stack for SMBs in 2026 with less complexity, cleaner tracking, and faster creative testing.
Claude Code to Figma: Why This Changes How We BuildDesign & ProductClaude Code to Figma: Why This Changes How We Build
A breakdown of the new Claude Code to Figma workflow and what it means for design, code, and iteration speed at Prism.
I Tried Squarespace, Hired an Agency, and Built Prism Instead. Here's Who It's Actually For.Local Growth StrategyI Tried Squarespace, Hired an Agency, and Built Prism Instead. Here's Who It's Actually For.
An honest breakdown of DIY builders, freelancers, agencies, and niche platforms, plus who Prism is actually built for.
AI Is About to Rip the Eyes Out of Dental Software And That's Great News for DentistsAI & DentistryAI Is About to Rip the Eyes Out of Dental Software And That's Great News for Dentists
AI is collapsing bloated dental PMS vendors and enabling practice-owned operating systems: faster iteration, fewer dashboards, better patient experience.
lovable vs replit vs vercel: what to build on (so you don't regret it later)web ops & toolinglovable vs replit vs vercel: what to build on (so you don't regret it later)
Confused by Lovable, Replit, Cursor, Vercel, Next.js? Here's how to choose the right foundation for SEO, control, long-term speed, and easy migrations later.
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