insights & ideas
thoughts on design, development, and digital strategy from the prism team
The Grind That Builds Empires: Why Your Solitary Sweat Separates Legends from the Pack
Discover why solitary effort and persistent grind separate legends from the average in sports and entrepreneurship.
Differentiation is Survival and the Universe Wants You to be Typical
Jeff Bezos' final lesson on maintaining distinctiveness in business and life, drawn from his last shareholder letter as Amazon CEO.
how we supercharged prism's site with midjourney video (and how you can, too)
learn how we used midjourney's new video feature to add dynamic motion to the prism homepage without slowing things down - plus a simple workflow you can follow.
The Great Content Collapse-and Why Prism Clients Will Come Out Ahead
AI answer boxes are siphoning traffic; here's how Prism's post-click strategy keeps your brand visible and valuable.
The $6M ARR Playbook: How a 21-Year-Old's AI Tool Rewrote the Rules of Go-to-Market Strategy
Cluely reached a $6M ARR run rate in under two months. Explore the five pillars behind this lightning-fast growth.
Winning the AI Search Game: A Deep Dive into Ranking Higher and Getting More Leads
Learn how to adapt your SEO strategy for the AI search era with this comprehensive guide on ranking in ChatGPT, Gemini, and Perplexity.
From One Video to a Full SEO Flywheel
How I turned a single YouTube video into a complete content strategy in one afternoon.
The Future of SEO is Here: An Actionable Checklist for AI Search
Learn how to future-proof your website with this actionable SEO checklist built for the age of AI-powered search.
I Built a Fully Animated Game with an AI in Minutes-Here's What I Learned
A first-hand account of building a 'Cookie Clicker' clone using Anthropic's Claude Code, exploring its agentic capabilities and what it means for the future of software development.
The Founder's Playbook for the AI Era: Timeless Wisdom from 27 Entrepreneurs
The age of AI is upon us. Discover timeless principles from 27 legendary entrepreneurs that provide a powerful framework for thriving in the AI revolution.
How to Rank Higher in AI Search: A Live Experiment
Enzo from Prism conducts a live experiment on ranking in AI search (ChatGPT, Gemini, Grock, Perplexity) and shares key takeaways for businesses.
still relying on word-of-mouth? how ai can effortlessly welcome more patients to your dental practice
discover how ai tools like chatbots, smart advertising, and seo can help your dental practice attract more new patients without technical expertise.
Create a Website That Gets You More Business: A Simple Guide Using Replit
Learn how to create a website that generates more business leads using Replit, even if you're not a tech whiz. A simple guide for 2025.
Riding the AI Wave: How Prism Keeps Your Practice Ahead of the Curve
Prism's AI-driven stack lets your dental website self-upgrade, squash bugs, and iterate design faster than ever.