AI & Growth
Google Ads + AI: A Simple, Profitable Acquisition Playbook for SMBs
Launch a lean, testable paid engine in days—not months—and use AI to do the heavy lifting.
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insights & ideas
thoughts on design, development, and digital strategy from the prism team
AI & Growth
Win the Next AI Distribution Wave: A 30-Day, No-Fluff Playbook for Founders & Local Service Brands
Be early to the next AI platform opening. Build a context moat, get agent-discoverable, and ship 3 high-impact experiments in 30 days—before the window closes.
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AI & Growth
Inside GPT-5's Brain: System Prompt Secrets for First Movers
Stop chatting. Start speccing. How to get decision-ready work from GPT-5 by using a spec-first mindset, with templates, failure modes, and a one-week rollout plan.
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Content Strategy
Content That Converts: Give Away the Secrets, Sell the Implementation
Your unique taste × one acute pain × free secrets → paid implementation. Give away the playbook. Sell the doing.
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AI & Growth
GPT-5 and the Two Levers of Growth: Creativity on Tap, Execution at Speed
Most teams overcomplicate growth. In the GPT-5 era, the constraint isn’t what’s possible—it’s the loop speed between idea and result.
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Design & Product
Design Is the Moat in the AI Era | 5 Revenue Lessons
AI made building easy. Design is now the moat. Five battle-tested lessons to ship faster, convert better, and grow revenue—backed by Prism’s playbook.
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AI & Business Productivity
Unlocking AI's Potential for Your Small Business: Lessons from the Latest Prompting Strategies (With ChatGPT-5 Now Live!)
Discover evidence-based AI prompting strategies for 2025 that can supercharge your small business productivity. With ChatGPT-5's launch, learn how to leverage reasoning models and smart prompting techniques for real results.
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SEO & AI
This Guy Ranked #1 on Google in 24 Hours Using AI (Here's What We Can Learn)
A jaw-dropping case study reveals how a 4-hour AI sprint beat 20-year-old competitors. Here's the framework every small business needs.
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Business & AI
Unlocking SMB Growth: Lessons from Alex Hormozi's $100M Leads (And Why AI is Your Secret Weapon Right Now)
Discover how to flood your pipeline with eager buyers using Alex Hormozi's $100M Leads framework combined with AI-powered lead generation systems for SMBs.
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AI & Automation
ChatGPT Agent for Growing Small Businesses: A Game-Changer for Brick-and-Mortar and Startups
Discover how ChatGPT's Agent Mode can transform your small business operations. Compare it with Perplexity's Comet and learn why AI tools are must-haves for brick-and-mortar businesses and startup founders.
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Business & AI
Embracing the Underdog Advantage: How AI Can Supercharge Growth for Startups, Healthcare Practices, and Brands in 2025
Discover how being an underdog in business is your strategic edge. Learn from Alex Hormozi's insights and leverage cutting-edge AI tools to accelerate growth for startups, healthcare practices, and brands.
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Business & AI
Unlocking SMB Growth: Lessons from Alex Hormozi's $100M Offers (And Why AI is Your Secret Weapon Right Now)
Discover how Alex Hormozi's $100M Offers framework can transform your SMB's growth strategy, with practical AI-powered applications for dentists, e-commerce shops, and startups.
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Motivation & Entrepreneurship
Breaking Free from the Education Psyop: Why the System Wants You Small
The education system isn't broken—it's working exactly as designed. Here's how I broke free from the compliance machine and why you should too.
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SEO & AI
How Google's AI-Powered Search Revolution is Boosting Leads for Small Brick-and-Mortar Businesses
Discover how Google's AI search features are helping local businesses get more qualified leads and foot traffic in 2025.
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Content Marketing & SEO
How the Prism Flywheel Can Skyrocket Your Brick-and-Mortar Business Growth
Discover how the Prism Flywheel system transforms your online presence into a lead-generating machine without the social media grind.
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Content Marketing & SEO
Adapting Your Small Business to the AI Search Revolution: Reclaim Your Traffic in 2025
Learn practical AI-first strategies to help your small business thrive as AI search features change how customers find you online.
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Business & Leadership
The 1–3M Swamp for Dental Practices
The hardest part about scaling isn't finding opportunities — It's affording the people who can execute them.
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ai & business
Revolutionize Your Small Business with AI: Extract Old Website Content in Minutes Using Grok 4
Learn how Grok 4 can help small business owners extract and organize old website content effortlessly, creating a powerful content flywheel for marketing and growth.
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Motivation & Entrepreneurship
The Grind That Builds Empires: Why Your Solitary Sweat Separates Legends from the Pack
Discover why solitary effort and persistent grind separate legends from the average in sports and entrepreneurship.
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Business & Leadership
Differentiation is Survival and the Universe Wants You to be Typical
Jeff Bezos' final lesson on maintaining distinctiveness in business and life, drawn from his last shareholder letter as Amazon CEO.
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ai & design
how we supercharged prism's site with midjourney video (and how you can, too)
learn how we used midjourney's new video feature to add dynamic motion to the prism homepage without slowing things down - plus a simple workflow you can follow.
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AI & Marketing
The Great Content Collapse-and Why Prism Clients Will Come Out Ahead
AI answer boxes are siphoning traffic; here's how Prism's post-click strategy keeps your brand visible and valuable.
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AI & Marketing
The $6M ARR Playbook: How a 21-Year-Old's AI Tool Rewrote the Rules of Go-to-Market Strategy
Cluely reached a $6M ARR run rate in under two months. Explore the five pillars behind this lightning-fast growth.
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SEO & AI
Winning the AI Search Game: A Deep Dive into Ranking Higher and Getting More Leads
Learn how to adapt your SEO strategy for the AI search era with this comprehensive guide on ranking in ChatGPT, Gemini, and Perplexity.
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Content Marketing & SEO
From One Video to a Full SEO Flywheel
How I turned a single YouTube video into a complete content strategy in one afternoon.
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SEO & AI
The Future of SEO is Here: An Actionable Checklist for AI Search
Learn how to future-proof your website with this actionable SEO checklist built for the age of AI-powered search.
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AI & Development
I Built a Fully Animated Game with an AI in Minutes-Here's What I Learned
A first-hand account of building a 'Cookie Clicker' clone using Anthropic's Claude Code, exploring its agentic capabilities and what it means for the future of software development.
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AI & Marketing
The Founder's Playbook for the AI Era: Timeless Wisdom from 27 Entrepreneurs
The age of AI is upon us. Discover timeless principles from 27 legendary entrepreneurs that provide a powerful framework for thriving in the AI revolution.
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AI Search Optimization
How to Rank Higher in AI Search: A Live Experiment
Enzo from Prism conducts a live experiment on ranking in AI search (ChatGPT, Gemini, Grock, Perplexity) and shares key takeaways for businesses.
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ai & marketing
still relying on word-of-mouth? how ai can effortlessly welcome more patients to your dental practice
discover how ai tools like chatbots, smart advertising, and seo can help your dental practice attract more new patients without technical expertise.
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Web Development & AI
Create a Website That Gets You More Business: A Simple Guide Using Replit
Learn how to create a website that generates more business leads using Replit, even if you're not a tech whiz. A simple guide for 2025.
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AI & Dentistry
Riding the AI Wave: How Prism Keeps Your Practice Ahead of the Curve
Prism's AI-driven stack lets your dental website self-upgrade, squash bugs, and iterate design faster than ever.
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prism blog: design, development, and growth
we publish practical notes on product design, engineering, and modern seo—how to ship faster, write clearer interfaces, and measure what matters. each post is written from real client work and experiments, not theory.