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insights & ideas

thoughts on design, development, and digital strategy from the prism team

allentrepreneurshipseolocal seoappear in ai searchwebsiteadsai & dentistrylocal growth strategyai & developmentmarketing & growthweb ops & toolinggoogle ads troubleshootingai powered web developmentlocal growth & reputationai & growthcontent strategydesign & productai & business productivitybusiness & aiai & automationmotivation & entrepreneurshipcontent marketing & seobusiness & leadershipai & businessai & designai & marketing
EntrepreneurshipJan 1, 2026

2026 belongs to the founders who can delegate

2026 will reward founders who can delegate with speed and clarity. learn how to translate intuition into systems, build leverage, and keep agency amid the chaos.

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seoDec 16, 2025

the seo mystery: why a beverly hills dentist was getting traffic from china (and what we did about it)

a real seo detective case: a beverly hills dentist got most of their traffic from china—here’s how we traced it to old backlink spam and cleaned it up.

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prism blog: design, development, and growth

we publish practical notes on product design, engineering, and modern seo—how to ship faster, write clearer interfaces, and measure what matters. each post is written from real client work and experiments, not theory.

Prism logo
prism

impossible is temporary.

silicon valley

go to homepagecontact prism

Home

  • Home

Core services

  • Website
  • Design
  • Ads

Customers we serve

  • Dentists
  • Consulting companies
  • Annual leadership events
  • Online communities
  • Education companies
  • Private vacation rentals
  • Nonprofits

Results

read post
seoDec 14, 2025

dental seo guide: how dentists rank higher (maps + organic)

a dentist-first dental seo guide: how maps + organic rankings work, what to fix first, and a 30-day plan to earn more calls and bookings.

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local seoDec 14, 2025

how to choose a local seo agency (checklist + red flags)

a practical guide to hiring the right local seo agency: what to ask, what to avoid, and how to judge results beyond vanity rankings.

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appear in ai searchDec 12, 2025

ai search for dental practice: how to get cited

a dentist-focused, step-by-step guide to win visibility in google ai overviews, chat-based assistants, and maps—without doorway pages or keyword stuffing.

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seoDec 12, 2025

dental practice rank higher in google search

a step-by-step checklist to help your dental practice rank higher in google search and google maps using listings, reviews, clear service pages, and measurable iteration.

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websiteDec 12, 2025

dentist website design checklist (what converts in 2026)

a practical dentist website design checklist: the pages to include, the trust signals patients need, and the seo + performance basics that help you rank and convert.

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adsDec 12, 2025

facebook ads for dentists: the 30-day playbook

a practical 30-day plan to run facebook ads for dentists using offer-first campaigns, patient-ready creative, lead forms vs landing pages, and tracking tied to calls and booked consults.

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AI & DentistryDec 12, 2025

gpt‑5.2 vs gpt‑5.1 codex max: i one‑shotted a full dentist website from an empty repo

a real‑world empty‑repo one‑shot build comparing gpt‑5.2 vs gpt‑5.1 codex max on a full multi‑page dentist website.

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seoDec 12, 2025

how to choose an seo consultant for dentists (checklist + questions)

a practical checklist for hiring the right seo consultant for your dental practice—maps, on-page, technical seo, reviews, and reporting tied to calls.

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seoDec 8, 2025

from 6 impressions a day to hundreds: what it really takes to win with seo

SEO doesn't "kick in" next week. Here's the real 3-year journey Prism took to go from almost no search traffic to hundreds of daily impressions -- and how you can copy the playbook for your business.

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Local Growth StrategyDec 8, 2025

the prism approach to small business growth

how prism helps local businesses get found, trusted, and chosen through ai-ready websites, paid ads, and optimized listings.

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seoDec 7, 2025

how an "impossible" seo bug turned into a 20-minute win with claude code

the structured data issue that kept our site health stuck at 92%, how swapping models fixed it fast, and a founder-ready seo checklist.

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seoDec 4, 2025

turning your website into an ai-powered seo flywheel

the strategy behind the video: how we combine ai, google search console, and clean architecture to build a compounding seo flywheel.

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AI & DentistryNov 18, 2025

gpt-5.1 codex test: can an ai model build a dentist website in one shot?

prism's no-hype benchmark of gpt-5.1 codex (high) building a multi-page dentist site: speed, ui quality, responsiveness, structure, and agency readiness.

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local seoNov 10, 2025

google maps visibility checklist for local businesses (2025)

understand how relevance, proximity, and prominence drive google maps results—and follow a 2025 checklist to boost your local visibility.

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AI & DevelopmentNov 8, 2025

how to build a complete e-commerce store in 20 minutes with ai

use lovable + shopify to design, populate, and launch a fully working storefront without touching code.

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Marketing & GrowthNov 8, 2025

how to generate thousands of leads without spending more on ads

turn cold traffic into qualified leads by offering value before you pitch.

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web ops & toolingNov 5, 2025

how to download all the images from any website using httrack

mirror a site with httrack and pull every image locally for research, backups, or reference without manual saves.

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google ads troubleshootingNov 5, 2025

google ads destination not working error: how to fix it fast

ads paused with a destination not working policy? allow adsbot, clear security blocks, and appeal the review in minutes.

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google ads troubleshootingNov 5, 2025

google ads “health in personalized advertising” warning — what it means and how to fix it

see “eligible (limited)” with a health in personalized advertising notice? understand the policy, keep running, and stay compliant.

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ai powered web developmentNov 5, 2025

build a reusable shadcn + codex design system for every future project

ship a single shadcn/ui template that codex pulls into every workspace so you stop rebuilding buttons, forms, and charts from scratch.

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appear in ai searchNov 1, 2025

the new rules of visibility: how ai is rewriting seo (and what it means for your business)

learn how ai assistants like chatgpt, claude, and gemini decide what to surface—and how your business can stay visible with geo, clarity, and freshness.

read post
Local Growth & ReputationOct 29, 2025

modern reviews strategy: where to focus in 2025

the five-platform playbook local businesses need to keep reviews driving visibility, credibility, and ai-ready trust in 2025.

read post
AI & DentistryOct 27, 2025

from broken to beautiful: the complete website transformation of a dental practice

see how prism rebuilt a broken dental wordpress site into a high-performing, lovable + codex powered experience that converts.

read post
ai powered web developmentOct 26, 2025

how to connect loveable.dev to openai codex

follow prism founder enzo sison's step-by-step workflow for moving your loveable.dev project into openai codex with github syncing, internet-enabled prompting, and smooth pull requests.

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AI & GrowthOct 1, 2025

lovable ai review: honest thoughts for business owners

prism founder enzo sison stress-tests lovable's latest release against replit, cursor, and vercel to see if it's ready for real client work.

read post
AI & GrowthSep 29, 2025

the next big shift in online marketing: why ai agents will change how customers find and buy from local businesses

explore how ai agents, instant checkout, and the agentic commerce protocol transform discovery, trust, and conversions for small businesses—and how prism helps you get agent-ready.

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appear in ai searchSep 18, 2025

how to rank #1 in chatgpt (without playing seo whack-a-mole)

deploy answer engine optimization (aeo) to earn citations inside chatgpt, perplexity, and other ai assistants with a focused 30-day plan.

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AI & GrowthSep 1, 2025

google ads + ai: a simple, profitable acquisition playbook for smbs

launch a lean, testable paid engine in days—not months—and use ai to do the heavy lifting.

read post
AI & GrowthAug 17, 2025

win the next ai distribution wave: a 30-day, no-fluff playbook for founders & local service brands

be early to the next ai platform opening. build a context moat, get agent-discoverable, and ship 3 high-impact experiments in 30 days—before the window closes.

read post
AI & GrowthAug 12, 2025

inside gpt-5's brain: system prompt secrets for first movers

stop chatting. start speccing. how to get decision-ready work from gpt-5 by using a spec-first mindset, with templates, failure modes, and a one-week rollout plan.

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Content StrategyAug 11, 2025

content that converts: give away the secrets, sell the implementation

your unique taste × one acute pain × free secrets → paid implementation. give away the playbook. sell the doing.

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AI & GrowthAug 11, 2025

gpt-5 and the two levers of growth: creativity on tap, execution at speed

most teams overcomplicate growth. in the gpt-5 era, the constraint isn’t what’s possible—it’s the loop speed between idea and result.

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Design & ProductAug 8, 2025

design is the moat in the ai era | 5 revenue lessons

ai made building easy. design is now the moat. five battle-tested lessons to ship faster, convert better, and grow revenue—backed by prism’s playbook.

read post
AI & Business ProductivityAug 7, 2025

unlocking ai's potential for your small business: lessons from the latest prompting strategies (with chatgpt-5 now live!)

discover evidence-based ai prompting strategies for 2025 that can supercharge your small business productivity. with chatgpt-5's launch, learn how to leverage reasoning models and smart prompting techniques for real results.

read post
seoAug 5, 2025

this guy ranked #1 on google in 24 hours using ai (here's what we can learn)

a jaw-dropping case study reveals how a 4-hour ai sprint beat 20-year-old competitors. here's the framework every small business needs.

read post
Business & AIJul 29, 2025

unlocking smb growth: lessons from alex hormozi's $100m leads (and why ai is your secret weapon right now)

discover how to flood your pipeline with eager buyers using alex hormozi's $100m leads framework combined with ai-powered lead generation systems for smbs.

read post
AI & AutomationJul 26, 2025

chatgpt agent for growing small businesses: a game-changer for brick-and-mortar and startups

discover how chatgpt's agent mode can transform your small business operations. compare it with perplexity's comet and learn why ai tools are must-haves for brick-and-mortar businesses and startup founders.

read post
Business & AIJul 26, 2025

embracing the underdog advantage: how ai can supercharge growth for startups, healthcare practices, and brands in 2025

discover how being an underdog in business is your strategic edge. learn from alex hormozi's insights and leverage cutting-edge ai tools to accelerate growth for startups, healthcare practices, and brands.

read post
Business & AIJul 26, 2025

unlocking smb growth: lessons from alex hormozi's $100m offers (and why ai is your secret weapon right now)

discover how alex hormozi's $100m offers framework can transform your smb's growth strategy, with practical ai-powered applications for dentists, e-commerce shops, and startups.

read post
Motivation & EntrepreneurshipJul 24, 2025

breaking free from the education psyop: why the system wants you small

the education system isn't broken—it's working exactly as designed. here's how i broke free from the compliance machine and why you should too.

read post
appear in ai searchJul 24, 2025

how google's ai-powered search revolution is boosting leads for small brick-and-mortar businesses

discover how google's ai search features are helping local businesses get more qualified leads and foot traffic in 2025.

read post
Content Marketing & SEOJul 24, 2025

how the prism flywheel can skyrocket your brick-and-mortar business growth

discover how the prism flywheel system transforms your online presence into a lead-generating machine without the social media grind.

read post
appear in ai searchJul 17, 2025

adapting your small business to the ai search revolution: reclaim your traffic in 2025

learn practical ai-first strategies to help your small business thrive as ai search features change how customers find you online.

read post
Business & LeadershipJul 16, 2025

the 1–3m swamp for dental practices

the hardest part about scaling isn't finding opportunities — it's affording the people who can execute them.

read post
ai & businessJul 14, 2025

revolutionize your small business with ai: extract old website content in minutes using grok 4

learn how grok 4 can help small business owners extract and organize old website content effortlessly, creating a powerful content flywheel for marketing and growth.

read post
Motivation & EntrepreneurshipJul 13, 2025

the grind that builds empires: why your solitary sweat separates legends from the pack

discover why solitary effort and persistent grind separate legends from the average in sports and entrepreneurship.

read post
Business & LeadershipJul 12, 2025

differentiation is survival and the universe wants you to be typical

jeff bezos' final lesson on maintaining distinctiveness in business and life, drawn from his last shareholder letter as amazon ceo.

read post
ai & designJul 5, 2025

how we supercharged prism's site with midjourney video (and how you can, too)

learn how we used midjourney's new video feature to add dynamic motion to the prism homepage without slowing things down - plus a simple workflow you can follow.

read post
AI & MarketingJul 3, 2025

the great content collapse-and why prism clients will come out ahead

ai answer boxes are siphoning traffic; here's how prism's post-click strategy keeps your brand visible and valuable.

read post
AI & MarketingJun 24, 2025

the $6m arr playbook: how a 21-year-old's ai tool rewrote the rules of go-to-market strategy

Cluely reached a $6M ARR run rate in under two months. Explore the five pillars behind this lightning-fast growth.

read post
appear in ai searchJun 19, 2025

winning the ai search game: a deep dive into ranking higher and getting more leads

learn how to adapt your seo strategy for the ai search era with this comprehensive guide on ranking in chatgpt, gemini, and perplexity.

read post
seoJun 11, 2025

from one video to a full seo flywheel

how i turned a single youtube video into a complete content strategy in one afternoon.

read post
seoJun 11, 2025

the future of seo is here: an actionable checklist for ai search

learn how to future-proof your website with this actionable seo checklist built for the age of ai-powered search.

read post
ai powered web developmentJun 10, 2025

i built a fully animated game with an ai in minutes-here's what i learned

a first-hand account of building a 'cookie clicker' clone using anthropic's claude code, exploring its agentic capabilities and what it means for the future of software development.

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AI & MarketingJun 10, 2025

the founder's playbook for the ai era: timeless wisdom from 27 entrepreneurs

the age of ai is upon us. discover timeless principles from 27 legendary entrepreneurs that provide a powerful framework for thriving in the ai revolution.

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appear in ai searchJun 8, 2025

how to rank higher in ai search: a live experiment

enzo from prism conducts a live experiment on ranking in ai search (chatgpt, gemini, grock, perplexity) and shares key takeaways for businesses.

read post
ai & marketingJun 1, 2025

still relying on word-of-mouth? how ai can effortlessly welcome more patients to your dental practice

discover how ai tools like chatbots, smart advertising, and seo can help your dental practice attract more new patients without technical expertise.

read post
ai powered web developmentJun 1, 2025

create a website that gets you more business: a simple guide using replit

learn how to create a website that generates more business leads using replit, even if you're not a tech whiz. a simple guide for 2025.

read post
AI & DentistryJul 3, 2024

riding the ai wave: how prism keeps your practice ahead of the curve

prism's ai-driven stack lets your dental website self-upgrade, squash bugs, and iterate design faster than ever.

read post
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