insights & ideas

thoughts on design, development, and digital strategy from the prism team

AI & Growth

Win the Next AI Distribution Wave: A 30-Day, No-Fluff Playbook for Founders & Local Service Brands

Be early to the next AI platform opening. Build a context moat, get agent-discoverable, and ship 3 high-impact experiments in 30 days—before the window closes.

read post
AI & Growth

Inside GPT-5's Brain: System Prompt Secrets for First Movers

Stop chatting. Start speccing. How to get decision-ready work from GPT-5 by using a spec-first mindset, with templates, failure modes, and a one-week rollout plan.

read post
Content Strategy

Content That Converts: Give Away the Secrets, Sell the Implementation

Your unique taste × one acute pain × free secrets → paid implementation. Give away the playbook. Sell the doing.

read post
AI & Growth

GPT-5 and the Two Levers of Growth: Creativity on Tap, Execution at Speed

Most teams overcomplicate growth. In the GPT-5 era, the constraint isn’t what’s possible—it’s the loop speed between idea and result.

read post
Design & Product

Design Is the Moat in the AI Era | 5 Revenue Lessons

AI made building easy. Design is now the moat. Five battle-tested lessons to ship faster, convert better, and grow revenue—backed by Prism’s playbook.

read post
AI & Business Productivity

Unlocking AI's Potential for Your Small Business: Lessons from the Latest Prompting Strategies (With ChatGPT-5 Now Live!)

Discover evidence-based AI prompting strategies for 2025 that can supercharge your small business productivity. With ChatGPT-5's launch, learn how to leverage reasoning models and smart prompting techniques for real results.

read post
SEO & AI

This Guy Ranked #1 on Google in 24 Hours Using AI (Here's What We Can Learn)

A jaw-dropping case study reveals how a 4-hour AI sprint beat 20-year-old competitors. Here's the framework every small business needs.

read post
Business & AI

Unlocking SMB Growth: Lessons from Alex Hormozi's $100M Leads (And Why AI is Your Secret Weapon Right Now)

Discover how to flood your pipeline with eager buyers using Alex Hormozi's $100M Leads framework combined with AI-powered lead generation systems for SMBs.

read post
AI & Automation

ChatGPT Agent for Growing Small Businesses: A Game-Changer for Brick-and-Mortar and Startups

Discover how ChatGPT's Agent Mode can transform your small business operations. Compare it with Perplexity's Comet and learn why AI tools are must-haves for brick-and-mortar businesses and startup founders.

read post
Business & AI

Embracing the Underdog Advantage: How AI Can Supercharge Growth for Startups, Healthcare Practices, and Brands in 2025

Discover how being an underdog in business is your strategic edge. Learn from Alex Hormozi's insights and leverage cutting-edge AI tools to accelerate growth for startups, healthcare practices, and brands.

read post
Business & AI

Unlocking SMB Growth: Lessons from Alex Hormozi's $100M Offers (And Why AI is Your Secret Weapon Right Now)

Discover how Alex Hormozi's $100M Offers framework can transform your SMB's growth strategy, with practical AI-powered applications for dentists, e-commerce shops, and startups.

read post
Motivation & Entrepreneurship

Breaking Free from the Education Psyop: Why the System Wants You Small

The education system isn't broken—it's working exactly as designed. Here's how I broke free from the compliance machine and why you should too.

read post
SEO & AI

How Google's AI-Powered Search Revolution is Boosting Leads for Small Brick-and-Mortar Businesses

Discover how Google's AI search features are helping local businesses get more qualified leads and foot traffic in 2025.

read post
Content Marketing & SEO

How the Prism Flywheel Can Skyrocket Your Brick-and-Mortar Business Growth

Discover how the Prism Flywheel system transforms your online presence into a lead-generating machine without the social media grind.

read post
Content Marketing & SEO

Adapting Your Small Business to the AI Search Revolution: Reclaim Your Traffic in 2025

Learn practical AI-first strategies to help your small business thrive as AI search features change how customers find you online.

read post
Business & Leadership

The 1–3M Swamp for Dental Practices

The hardest part about scaling isn't finding opportunities — It's affording the people who can execute them.

read post
ai & business

Revolutionize Your Small Business with AI: Extract Old Website Content in Minutes Using Grok 4

Learn how Grok 4 can help small business owners extract and organize old website content effortlessly, creating a powerful content flywheel for marketing and growth.

read post
Motivation & Entrepreneurship

The Grind That Builds Empires: Why Your Solitary Sweat Separates Legends from the Pack

Discover why solitary effort and persistent grind separate legends from the average in sports and entrepreneurship.

read post
Business & Leadership

Differentiation is Survival and the Universe Wants You to be Typical

Jeff Bezos' final lesson on maintaining distinctiveness in business and life, drawn from his last shareholder letter as Amazon CEO.

read post
ai & design

how we supercharged prism's site with midjourney video (and how you can, too)

learn how we used midjourney's new video feature to add dynamic motion to the prism homepage without slowing things down - plus a simple workflow you can follow.

read post
AI & Marketing

The Great Content Collapse-and Why Prism Clients Will Come Out Ahead

AI answer boxes are siphoning traffic; here's how Prism's post-click strategy keeps your brand visible and valuable.

read post
AI & Marketing

The $6M ARR Playbook: How a 21-Year-Old's AI Tool Rewrote the Rules of Go-to-Market Strategy

Cluely reached a $6M ARR run rate in under two months. Explore the five pillars behind this lightning-fast growth.

read post
SEO & AI

Winning the AI Search Game: A Deep Dive into Ranking Higher and Getting More Leads

Learn how to adapt your SEO strategy for the AI search era with this comprehensive guide on ranking in ChatGPT, Gemini, and Perplexity.

read post
Content Marketing & SEO

From One Video to a Full SEO Flywheel

How I turned a single YouTube video into a complete content strategy in one afternoon.

read post
SEO & AI

The Future of SEO is Here: An Actionable Checklist for AI Search

Learn how to future-proof your website with this actionable SEO checklist built for the age of AI-powered search.

read post
AI & Development

I Built a Fully Animated Game with an AI in Minutes-Here's What I Learned

A first-hand account of building a 'Cookie Clicker' clone using Anthropic's Claude Code, exploring its agentic capabilities and what it means for the future of software development.

read post
AI & Marketing

The Founder's Playbook for the AI Era: Timeless Wisdom from 27 Entrepreneurs

The age of AI is upon us. Discover timeless principles from 27 legendary entrepreneurs that provide a powerful framework for thriving in the AI revolution.

read post
AI Search Optimization

How to Rank Higher in AI Search: A Live Experiment

Enzo from Prism conducts a live experiment on ranking in AI search (ChatGPT, Gemini, Grock, Perplexity) and shares key takeaways for businesses.

read post
ai & marketing

still relying on word-of-mouth? how ai can effortlessly welcome more patients to your dental practice

discover how ai tools like chatbots, smart advertising, and seo can help your dental practice attract more new patients without technical expertise.

read post
Web Development & AI

Create a Website That Gets You More Business: A Simple Guide Using Replit

Learn how to create a website that generates more business leads using Replit, even if you're not a tech whiz. A simple guide for 2025.

read post
AI & Dentistry

Riding the AI Wave: How Prism Keeps Your Practice Ahead of the Curve

Prism's AI-driven stack lets your dental website self-upgrade, squash bugs, and iterate design faster than ever.

read post

want to work with us?

let's discuss how we can help your business grow

prism blog: design, development, and growth

we publish practical notes on product design, engineering, and modern seo—how to ship faster, write clearer interfaces, and measure what matters. each post is written from real client work and experiments, not theory.

prism blog: design, development, and growth

we publish practical notes on product design, engineering, and modern seo—how to ship faster, write clearer interfaces, and measure what matters. each post is written from real client work and experiments, not theory.