Aligning Digital Excellence with Luxury Care
How Prism elevated Beverly Hills' Exquisite Dentistry's online presence to match their premium in-person experience.
Practice owner: Dr. Alexie Aguil
Contents
Overview
| At-a-Glance KPI | Last 12 Months* |
|---|---|
| Search Clicks | 9.3 K |
| Search Impressions | 1.67 M |
| New Users (GA4) | 2.9 K |
| Organic-Search Share of Sessions | 64 % |
| Avg. Engagement Rate (Organic) | 60.7 % |
*Google Search Console & Google Analytics 4, Jun 2024 – Jun 2025.
The Opportunity — Bridging the Digital–Physical Divide
Out-of-date mobile experience
Mobile CTR sat at just 0.3 % and average rank hovered near page 5.Brand incongruence
High-end photography and celebrity testimonials were hidden behind clunky navigation.Visibility gaps
Directory inconsistencies made it harder for Google to surface the practice locally.
Prism's Approach — Crafting a Patient-Centric Digital Ecosystem
| Pillar | What We Did | Result |
|---|---|---|
| Bespoke Website Rebuild | Hand-coded, mobile-first framework (2.1 s LCP). | Load time cut 50 %; mobile CTR rose to 0.7 %. |
| UX First | Instagram-style navigation, thumb-zone CTAs. | Avg. pages per mobile session doubled. |
| Content Remix | Integrated pro photos & video testimonials across service pages. | +68 % clicks on "veneers" & "teeth-whitening" queries. |
| Listing Clean-Up | Synced NAP data across 40+ directories. | Consistent local-pack visibility. |
| Ad Campaigns | High-intent Instagram retargeting. | Funnel filled while organic traffic ramped. |
| Systems Integration | Connected online scheduling & VOIP tracking. | Leads drop straight into the PMS. |
| AI-Ready Schema | Added FAQ & Review markup. | Prepares site for Google SGE & chat-based search. |
The Transformation — 90-Day Pre- vs Post-Launch (Jan 1 – Mar 31 vs Apr 1 – Jun 30 2025)
| Metric | Pre | Post | Δ |
|---|---|---|---|
| Avg. Google Rank (all queries) | 48.2 | 37.0 | ▲ 11.2 |
| Organic Click-Through Rate | 0.32 % | 0.71 % | ▲ 119 % |
| Organic Sessions | 1,134 | 2,195 | ▲ 93 % |
| Engagement Rate | 52.4 % | 60.7 % | ▲ 8.3 pp |
| Events / Session | 3.98 | 4.64 | ▲ 16 % |
| Avg. Page Load (LCP) | 4.2 s | 2.1 s | ▼ 50 % |
Practice staff note a clear uptick in veneer and whitening consultations, confirming the quality of incoming leads.
Results That Matter
- Luxury Brand Cohesion – The website now mirrors the spa-like, white-glove in-office feel.
- High-Value Lead Surge – Form-fills and phone clicks up 71 % (internal PMS).
- Market Precision – 46 % of new visitors originate from the LA metro (GA4 city heat map).
- Future-Ready Foundation – Structured data and analytics wiring position the practice for AI-driven growth.
Partner Insights
Dr. Alexie Aguil and team now view the website as an authentic extension of their signature luxury experience—and prospective patients agree.
Data Note
Figures sourced from Google Search Console & GA4 for Exquisite Dentistry, Jun 2024 – Jun 2025. Improvement percentages compare 90-day windows before and after the Mar 2025 relaunch.
Need the raw numbers or custom charts? Let us know—Prism can spin up an embeddable Looker Studio view in minutes.