case study

Aligning Digital Excellence with Luxury Care

How Prism elevated Beverly Hills' Exquisite Dentistry's online presence to match their premium in-person experience.

Practice owner: Dr. Alexie Aguil

Exquisite Dentistry consultation

Contents

Overview

At-a-Glance KPILast 12 Months*
Search Clicks9.3 K
Search Impressions1.67 M
New Users (GA4)2.9 K
Organic-Search Share of Sessions64 %
Avg. Engagement Rate (Organic)60.7 %

*Google Search Console & Google Analytics 4, Jun 2024 – Jun 2025.

The Opportunity — Bridging the Digital–Physical Divide

  1. Out-of-date mobile experience
    Mobile CTR sat at just 0.3 % and average rank hovered near page 5.

  2. Brand incongruence
    High-end photography and celebrity testimonials were hidden behind clunky navigation.

  3. Visibility gaps
    Directory inconsistencies made it harder for Google to surface the practice locally.

Prism's Approach — Crafting a Patient-Centric Digital Ecosystem

PillarWhat We DidResult
Bespoke Website RebuildHand-coded, mobile-first framework (2.1 s LCP).Load time cut 50 %; mobile CTR rose to 0.7 %.
UX FirstInstagram-style navigation, thumb-zone CTAs.Avg. pages per mobile session doubled.
Content RemixIntegrated pro photos & video testimonials across service pages.+68 % clicks on "veneers" & "teeth-whitening" queries.
Listing Clean-UpSynced NAP data across 40+ directories.Consistent local-pack visibility.
Ad CampaignsHigh-intent Instagram retargeting.Funnel filled while organic traffic ramped.
Systems IntegrationConnected online scheduling & VOIP tracking.Leads drop straight into the PMS.
AI-Ready SchemaAdded FAQ & Review markup.Prepares site for Google SGE & chat-based search.

The Transformation — 90-Day Pre- vs Post-Launch (Jan 1 – Mar 31 vs Apr 1 – Jun 30 2025)

MetricPrePostΔ
Avg. Google Rank (all queries)48.237.0▲ 11.2
Organic Click-Through Rate0.32 %0.71 %▲ 119 %
Organic Sessions1,1342,195▲ 93 %
Engagement Rate52.4 %60.7 %▲ 8.3 pp
Events / Session3.984.64▲ 16 %
Avg. Page Load (LCP)4.2 s2.1 s▼ 50 %

Practice staff note a clear uptick in veneer and whitening consultations, confirming the quality of incoming leads.

4.2s
Pre Launch
2.1s
Post Launch

Results That Matter

  • Luxury Brand Cohesion – The website now mirrors the spa-like, white-glove in-office feel.
  • High-Value Lead Surge – Form-fills and phone clicks up 71 % (internal PMS).
  • Market Precision – 46 % of new visitors originate from the LA metro (GA4 city heat map).
  • Future-Ready Foundation – Structured data and analytics wiring position the practice for AI-driven growth.

Partner Insights

Dr. Alexie Aguil and team now view the website as an authentic extension of their signature luxury experience—and prospective patients agree.

Ready to Close the Digital Gap?

If your offline experience screams five-star but your website whispers two-star, let's talk.
Book a 15-min strategy call or explore more success stories.

Data Note

Figures sourced from Google Search Console & GA4 for Exquisite Dentistry, Jun 2024 – Jun 2025. Improvement percentages compare 90-day windows before and after the Mar 2025 relaunch.

Need the raw numbers or custom charts? Let us know—Prism can spin up an embeddable Looker Studio view in minutes.

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