your unique taste × one acute pain × free secrets → paid implementation. give away the playbook. sell the doing.
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Most content (opens in a new tab) fails not for lack of effort, but for lack of clarity. The win comes from a simple stack:
Your unique taste × one acute pain × free secrets → paid implementation.
Watch: How to give away the playbook and sell the doing.
Anyone can mimic a format. No one can copy your taste—the filter you’ve built by watching a ton, building a ton, and spotting patterns others miss. That filter is the value. Ship it.
How to surface your filter:
Years ago, I posted videos customizing characters in a superhero game (DC Universe Online). They blew up. Why? Unique taste + combinatorics. There were millions of possible styles, but people wanted a curator with a point of view to show the best paths.
Same rule in business content: be the curator with earned judgment. Your audience wants shortcuts informed by scars.
Skip “target markets.” Pick a specific person you want in your funnel and the one painful outcome they want:
When the pain is sharp, the content writes itself.
Hold nothing back in the what and why. Publish the framework, the steps, the checklists. That’s how you earn trust and attention. Then you sell the implementation:
Think checkout flow: buy the TV, optionally add Geek Squad to mount and configure it. Same value ladder. Same psychology.
Give away the secrets. Sell the implementation.
If you want this system installed—calm, fast, measurable—Prism can run it end-to-end.
