Business & Leadership
The 1–3M Swamp for Dental Practices
The hardest part about scaling isn't finding opportunities — It's affording the people who can execute them.
The hardest part about scaling isn't finding opportunities — It's affording the people who can execute them.
Say your cosmetic or ortho practice is doing $1.8M a year. At 35–40% margins, that's $630K–$720K profit.
Now here's where it gets real:
- To grow, your marketing budget needs to jump to $8K–$12K/month.
- Building an in-house marketing team? $250K–$300K/year.
That's easily 40–50% of your profit tied up.
So you end up choosing between:
- Betting big on full-time hires + higher marketing spend.
- Running lean, but wearing too many hats yourself.
- Staying stuck at $1.5–2M forever.
That's why so many practices stall in this range.
At Prism, we help you get past the swamp—
You get the team, the systems, and clear KPIs to scale— Without full-time overhead.
If your practice is sitting in that zone and you're ready to grow, let's talk.
want help executing this playbook?
we’ll help you choose one focus bet, design the experiments, and measure what matters.