see “eligible (limited)” with a health in personalized advertising notice? understand the policy, keep running, and stay compliant.
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By Enzo Sison -- Founder of Prism
if your dental (opens in a new tab), wellness, or medical campaign (opens in a new tab) suddenly shows “health in personalized advertising,” don’t panic. the label is not a suspension or disapproval — it just signals that google applies stricter rules when your ad touches anything health-related. keep calm, learn the guardrails, and you will stay compliant without losing spend.
google prohibits personalized targeting around health conditions, treatments, or services. that includes dentists (opens in a new tab), med spas, chiropractors, fertility clinics, mental health professionals, and similar verticals. you can advertise the service, but you cannot tailor delivery based on a user’s health, medical history, or inferred condition.
in short: the ad runs, but google strips away certain audience targeting options so nobody feels singled out.
the most common status reads:
“eligible (limited) — health in personalized advertising”
this means:
think of it as an informational warning, not a penalty.
expect the label when any of these are true:
do this:
avoid this:
since the ad is still eligible, appeals are rarely necessary. only pursue an appeal if google fully disapproves the ad (very rare). when that happens:
google will manually review the ad creative.
allowed:
“family dental care in santa rosa. book your next cleaning today.”
not allowed:
“fix your tooth pain fast. personalized dental solutions for you.”
the second example implies knowledge of a personal condition and hints at tailored treatment — that crosses the policy line.
seeing “health in personalized advertising” means google is simply cautious with health targeting. your ads are still running, but the platform trims any personalization that could feel invasive. stay transparent, avoid personal health claims, and you will keep delivering leads without policy headaches.
prism keeps clinics compliant while driving real patients through google ads. learn more about prism’s ad compliance support →
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