Nonprofit / Palo Alto, CA
Canary Foundation
Accessible storytelling and donor journeys that amplify early cancer detection work.
Industry
Nonprofit
Location
Palo Alto, CA
Founder
Don Listwin
the story
The situation.
Canary Foundation funds research advancing early cancer detection — work whose importance wasn’t translating into a compelling digital experience for donors, or for the scientists who might collaborate.
The approach.
Prism developed an identity balancing hope and urgency, structured the site for both donor and research audiences, built donation pages around transparent impact and frictionless giving, and configured analytics across the giving funnel.
The result.
A digital presence that matches the importance of the mission — clearer storytelling, stronger donor trust, and measurable engagement across both audiences.
work highlights
more client work
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