Dentistry / San Luis Obispo, CA
Coast Periodontics & Laser Surgery
Reassuring website design, local presence support, and conversion tracking for a periodontic team.
Industry
Dentistry
Location
San Luis Obispo, CA
Founder
Dr. Steven S. Ku
the story
The situation.
Coast Periodontics serves two audiences with opposite needs: anxious patients facing gum surgery and implants, and referring general dentists who need to see specialist authority before trusting a colleague with complex cases.
The approach.
Prism built a calm-authority brand and a site that serves both: plain-language service pages that reassure rather than intimidate, credential depth for referring dentists, prominent testimonials, immediate booking, and local SEO covering both patient and professional referral searches.
The result.
One digital presence that converts anxious patients and earns professional referrals — without compromising for either audience.
work highlights
more client work
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