family‑focused website for family first smile care
clear services, comfort highlights, and conversion‑friendly flows
Contents
family‑first by design
Family First Smile Care provides comprehensive dental care for patients of all ages with a family‑oriented approach.
We designed a modern website that makes it easy to understand services, appreciate office amenities, and book care quickly.
the challenge
unclear service structure
patients couldn’t easily find what they needed
comforts hidden
amenities and technology not highlighted
limited conversion
paths to call or book were not prioritized
our solution
service hubs
grouped preventive, cosmetic, and restorative content
comforts & tech
amenities (blankets, water, wifi) and CBCT/digital X‑rays
conversion system
prominent phone, forms, and directions; clear CTAs
analytics
event tracking for calls, forms, and bookings
results
patients navigate to the right services faster
family‑friendly amenities surfaced throughout
improved call, form, and directions flows
events and attribution for optimization