post‑m&a relaunch for grace dental santa rosa
new brand, modern website, multi‑channel acquisition, and tracking
Contents
exceptional family dental care, modernized
Grace Dental in Santa Rosa, led by Dr. Tingjen Ji, provides comprehensive family dentistry—from preventive care to implants and cosmetic treatments.
We partnered post‑M&A to relaunch the brand and website, stand up acquisition channels, and implement end‑to‑end tracking.
the situation
fragmented brand
multiple templates and inconsistent messaging
limited findability
service content not structured for search
no attribution
calls and forms not tied to channels
our solution
brand refresh
tone, typography, and service positioning
custom site
fast, mobile‑first pages with clear conversion points
seo + content
service hubs (exams, cleanings, implants, veneers, whitening)
paid search
high‑intent campaigns for priority procedures
analytics stack
events, form capture, and call tracking end‑to‑end
results
patient‑friendly paths to care
structured hubs for core procedures
from click to booked appointment
organic + paid working together
owner interview
Conversation with Dr. Tingjen Ji about the relaunch and patient‑first approach.