post‑m&a relaunch for laguna beach dental arts
brand refresh, modern website, full‑funnel acquisition channels and end‑to‑end tracking
Contents
from transition to traction
After a change in ownership, laguna beach dental arts needed a fast and confident relaunch: a new brand expression, a modern website, and acquisition systems that would sustain the practice while preserving patient trust.
We partnered directly with the new owner‑dentist to ship a complete relaunch—brand, site, channels, and analytics—built to perform from day one.
the situation
brand and web gap
legacy brand fragments and template‑driven web experience
acquisition blindspots
no structured SEO, no reliable ad pipeline, inconsistent intake
no measurement
limited analytics, no attribution, no conversion tracking
our solution
new brand system
clean visual identity, tone of voice, and on‑site messaging
custom website
fast, mobile‑first architecture with conversion‑oriented UX
seo + listings
structured site architecture, content plan, gmb optimization
paid acquisition
geo‑targeted search campaigns and high‑intent landing flows
end‑to‑end tracking
events, goals, form capture, and call tracking integrated
results
no disruption to patient scheduling post‑m&a
first‑page presence for key local queries
end‑to‑end tracking from click to appointment
organic + paid acquisition working in tandem
founder interview
Conversation with the new owner‑dentist about the relaunch process and outcomes.