The Story: Relaunching a Newly Acquired Practice for a National Implant Educator
1. Context: An Established Dentist, a New Practice, and Another M&A
Dr. Mataria isn't just a local dentist:
- He's based between Los Angeles and Chicago.
- He runs seminars and workshops teaching other dental professionals how to place implants correctly.
- He has multiple practices across the US.
The specific project: Mataria Dental Group in Torrance, a recently acquired practice. Like any M&A in healthcare, the risk was clear:
- You don't want to lose the existing patient base during the transition.
- You need to communicate why the new dentist and team are an upgrade.
- You want to bring in a steady flow of new patients on top of retention.
Prism's job: build the digital and content engine that would make that happen.
2. Building the Digital Foundation: Website, Listings, and Infrastructure
The first objective was to get the fundamentals right:
- New website: Prism designed the site in Figma and built it in Webflow - the early Prism stack before AI-native builds.
- Website transfer: Migrated the practice's domain away from the previous site and connected it cleanly to the new build.
- Local listings: Cleaned up and aligned all major map and listing platforms so they pointed to the new dental website and reflected the Mataria Dental Group brand ( local-listings).
- Forms: Implemented Typeform for appointment requests and contact, wired directly into the site ( apps).
- Analytics: Deployed Google Analytics, Google Search Console and Hotjar so Prism and the practice could see how people found the site, what they did, and where drop-offs happened ( seo, growth).
This was the foundation layer: without it, any growth effort would just be guesswork.
3. Humanizing the Transition: Founder Story & Team Interview Series
For patients, a practice changing hands is personal. Prism's answer: story-first content.
- Ran a 1-hour founder interview with Dr. Mataria to talk about his background, why he acquired the Torrance practice, and what he wants long-term.
- Planned and executed a team-wide interview series: office manager, front desk, other key team members.
- Edited everything into hero content on the website, team and "meet the practice" sections, and social content for IG, Facebook, and TikTok ( ig, tiktok, youtube).
The goal: patients saw real people, faces, and a clear reason to stay.
4. Turning Content Into Growth: Social & Ad Campaigns
Once the foundation and content library were in place, Prism shipped campaigns:
- Launched and managed the practice's own Instagram and TikTok accounts.
- Ran paid social campaigns via Meta Business Suite (Instagram + Facebook), using the interview content and practice visuals ( ads).
- Built and executed seasonal campaigns, like electric toothbrush giveaways during the holidays, tying together ads, social posts, landing experiences, and forms ( apps).
The aim: get more people to hear about Mataria Dental Group each month and convert into patients.
5. Design: Making an Existing Brand Work Everywhere
Mataria Dental Group already had a logo and design assets. Prism made them usable everywhere.
- Reformatted assets for web favicons and open graph images.
- Created social avatars and cover images.
- Produced video thumbnails for YouTube and other platforms.
- Applied visuals across the website, ads, and social.
Outcome: a consistent visual identity without a full rebrand.
6. The Hard Part: Manual Execution Before the AI Wave
Mataria Dental Group was Prism's first client - built before AI tooling.
- Domain and DNS transfer under M&A conditions.
- Managing everything in Webflow instead of an automated stack.
- Running website, listings, content, and campaigns without AI accelerants.
The manual work created scar tissue that shaped Prism's later AI-native systems and the current Prism flywheel.
7. Lessons: Ownership, Content, and Being "The One"
Key insight: when content is everyone's job, it becomes no one's job.
Prism stepped in to be the one responsible party for production and publishing:
- Owning the digital + content + campaign engine.
- Interfacing with the team to gather stories, assets, and approvals.
- Keeping close communication so ideas turned into shipped content.
With Prism owning execution and the practice granting access, more content shipped consistently - and leveraged what was already happening inside the practice.