Consulting / San Mateo, CA
Practice Transitions Institute
Narrative clarity, modern website, and local visibility for a dental transition advisory firm.
Industry
Consulting
Location
San Mateo, CA
Founder
Dr. Michael Njo
the story
The situation.
PTI had deep credibility in dental practice transitions, but its digital footprint did not look as credible as its track record, and dentists quietly researching transitions for months had little reason to stay and return.
The approach.
Prism built the site around PTI’s six-stage process (discovery, valuation, deal navigation, transition support, protection, and next moves), with real client testimonials as trust infrastructure, a search-driven content hierarchy, local SEO, and analytics across the inquiry funnel.
The result.
PTI’s authority is now visible before a conversation starts: a warm, credible platform built for long-consideration decisions, with measurable paths from quiet research to consultation.
fast walkthrough
Watch how Prism turned PTI’s reputation into visible authority online
Understand what Prism actually did for Practice Transitions Institute
This walkthrough shows how Prism built the site, search presence, and trust infrastructure for a firm guiding dentists through one of the biggest decisions of their careers.
what this walkthrough covers
- 1Why PTI needed a site built for long-consideration, trust-heavy decision-making.
- 2How Prism translated the six-stage process into a warmer, more authoritative web experience.
- 3What changed in local visibility, conversion paths, and analytics clarity.
Start with the video for the fast narrative, then scroll into Prism’s work stack below for the specific systems, channels, and tooling behind the engagement.
work highlights
more client work
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+49% Google Search impressions in the latest 90 days, year over year
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