Online Community / Los Gatos, CA
Rebellious Aging
A defiant brand identity, a content-first website, and a multi-channel audience engine across Substack, YouTube, TikTok, and a Facebook community for a movement that celebrates aging loudly.
Industry
Online Community
Location
Los Gatos, CA
Focus
Brand and audience engine
Scope
Brand identity, website, Substack, YouTube, TikTok, Facebook community, decks and print
the story
The situation.
Rebellious Aging is built on a sharp conviction: the mainstream narrative around aging is wrong. Founder Suz Rohde had a bold point of view and growing content, but no cohesive brand and no connected system to make it discoverable, hold a content library, and turn an audience into a community.
The approach.
Prism built the whole stack: a defiant brand identity (logo, type, color, business cards, and slide decks), a content-first website at rebelwithsuz.com, and a multi-channel audience engine spanning Substack, YouTube, TikTok, and a Facebook community, all designed in one consistent voice and wired for content-led growth.
The result.
Rebellious Aging now has a brand and a connected audience engine as bold as its positioning. An owned home, owned email, owned video, and an active community work together instead of scattered, disconnected profiles.
what changed
What Prism built for Rebellious Aging.
A defiant, warm brand identity (logo, color, and type) that reads more like a magazine than a generic wellness brand, applied consistently across web, social, and print.
A content-first website at rebelwithsuz.com built for a growing library, search-first discovery, and clear paths from reader to community member.
A Substack publication designed so Suz can publish essays and grow an owned email audience that does not depend on social algorithms.
A YouTube channel established for long-form video that anchors the content series and feeds the rest of the ecosystem.
A TikTok presence that turns the movement's point of view into short-form discovery and reach.
A Facebook community built as the gathering place where readers become members and the conversation lives.
Business cards, slide decks, and supporting collateral designed in the same system so every offline and presentation touchpoint matches the brand.
work highlights
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