case study
rebellious aging — community platform foundations
building a welcoming digital home for every stage of the journey
rebellious aging invited prism to modernize their web presence and create clear, repeatable paths for members discovering resources, events, and support.
segment
online community
location
los gatos, ca
client since
march 2025
services
website, local listing optimization
website
rebelwithsuz.comwhere we started
setting the table for a community-led space meant understanding how members already gather.
- audited the existing site, mailing list, and social touchpoints to uncover gaps in the journey
- mapped stories, programs, and events to clear entry points for curious visitors and long-time members
- outlined a content structure that can scale with future resources, guides, and event recaps
first moves
with priorities aligned, we focused on the foundations that invite people back again and again.
- wireframed a refreshed website with welcoming copy, community pillars, and frictionless sign-up paths
- organized local listing data to anchor credibility and improve discovery in bay area searches
- established analytics, conversion checkpoints, and a content cadence to measure engagement over time
next, we document the momentum
member stories, analytics lifts, and a filmed founder interview are in production. check back soon for the full narrative and performance metrics.
- video story
- engagement highlights
- member testimonials
design a digital home that mirrors your community
whether you host meetups or run a global forum, we can create the flows that welcome, orient, and retain members.