Education / New York City, NY
We Are Saplings
Parent-friendly storytelling, enrollment journeys, and resource hubs for curiosity-led learning.
Industry
Education
Location
New York City, NY
Founder
Lizzie Alexander
the story
The situation.
We Are Saplings takes early childhood education outside — not as a field trip but as the primary classroom. For many parents that’s an unfamiliar concept, and choosing a program for young children is one of the highest-trust decisions they make.
The approach.
Prism built a joyful, grounded brand and a site structured around the parent’s journey: what nature-based learning is, what a day looks like, how safety is handled, and how to enroll — with family testimonials, streamlined inquiry flows, search architecture for parents exploring alternatives, and analytics on the enrollment funnel.
The result.
Curious parents get educated and reassured in one visit, and the program can see what drives enrollment instead of guessing.
work highlights
more client work
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