snapshot
client
We Are Saplings — founded by Claire Frattarola
mission
Give kids playful tools to understand & manage big feelings
engagement
Zero-to-one brand launch: strategy, custom site, community engine
early impact*
- • 1,200+ parents & educators joined the wait-list
- • 65% uptick in TED-Talk traffic post-launch
- • Avg. session time 4.2 min (+78% vs. temp site)
*Based on first 90 days of data
the challenge
Claire had a powerful TED Talk and a box full of prototype ideas—
but no digital home, no community hub, and no revenue engine.
Prism's brief: turn a heartfelt vision into a living, breathing online platform that can grow with the brand.
what prism did
1. vision-first workshop
- • Extracted Claire's "11/10 experience" for parents, teachers & kids
- • Defined MVP content, future product tiers, and tone of voice
2. custom-built story site
- • Hand-coded design inspired by Saplings' warm earth-tone palette (#ad4e25 → #563f1d)
- • Mobile-first layouts that spotlight the TED Talk, origin story, and upcoming tools
3. community engine v1
- • Email capture + wait-list flows (free downloadable emotion worksheet as lead magnet)
- • Blog / resource library scaffolded for SEO & thought-leadership content
4. product & monetization roadmap
- • Structured pathways for:
- - Free member accounts (access to starter printables)
- - Premium subscription (monthly digital lesson packs)
- - One-off physical products (card deck pre-order)
5. growth analytics stack
- • Event tracking on sign-ups, content engagement, and referral sources
- • Dashboard surfaces which topics resonate most → informs next product sprint
results (first 90 days)
Audience sprouted fast. 1,200+ parents & 37 schools joined the wait-list—without paid ads.
Story amplified. Claire's TED Talk views jumped 65% after the site launch week.
Community forming. Avg. visitor reads 2.8 blog posts and downloads at least one resource.
Actionable data in hand. Heat-maps show lesson-plan templates drive the most clicks, guiding the premium roadmap.
"Prism translated my fuzzy ideas into a platform parents actually use. I finally feel the movement taking shape."
— Claire Frattarola, Founder
what's next
- • Build member dashboards & gamified emotion-skills tracker
- • Launch card-deck pre-order campaign (integrated Shopify Lite checkout)
- • Spin up targeted Meta & Pinterest ads once CAC benchmarks are clear