prism + google ads: growing dental practices with precision
we help dental practices attract more high-value patients with google ads that follow every policy, convert faster, and scale smarter — built for 2025 and beyond.
want to add paid social too? see tiktok ads for dentists.
need a hipaa-safe intake workflow? see our google workspace patient forms guide.
Why Google Ads matter for dentists
The #1 way patients find a dentist is through Google.
When someone searches “dentist near me” or “dental implants San Jose,” Google decides which practices appear first. That top spot is where the new patient calls happen.
Google Ads puts your practice in front of those patients at the exact moment they’re ready to book — driving measurable results, not empty clicks.
At Prism, we specialize in helping dental teams use Google Ads the right way — fully compliant, data-driven, and built to grow your practice month after month.
want compounding organic visibility too? work with our dental seo playbook to improve maps + organic rankings. for facebook & instagram campaigns, see facebook ads for dentists.
The 2025–2026 landscape
What’s changed — and how to stay ahead.
Google has tightened its Health in Personalized Advertising policies, affecting how dental practices — especially those advertising implants, oral surgery, and gum disease treatment — can target patients.
Here’s the short version:
- You can advertise dental services — including implants, Invisalign, and whitening.
- You can’t target people based on health conditions (like “missing teeth” or “gum problems”).
- Some targeting features — like remarketing or custom audiences — are restricted for health-related campaigns.
We build your campaigns with these rules in mind, so you stay compliant while reaching the right patients through search intent, location targeting, and high-performing landing pages.
What we do
Google Ads built for real dental growth.
search campaigns that convert
we build and manage campaigns for every dental service you offer — cleanings, invisalign, implants, whitening, and more. your ads show when patients are searching, not scrolling.
compliant campaign architecture
we separate general and sensitive services so every campaign meets google’s health advertising policies. you get maximum performance and full compliance.
smart tracking & reporting
we set up conversion tracking for calls, forms, and appointments — without violating privacy rules. you’ll know exactly where every lead comes from.
How we structure dental ads
Our formula for predictable, compliant results.
split by service type
general / cosmetic — cleanings, whitening, invisalign → full targeting enabled. implants / surgical — implants, extractions, tmj → keyword + location targeting only.
keyword-driven search
we target high-intent searches like “dentist near me,” “invisalign dentist san jose,” and “dental implants consultation.”
no guesswork targeting
no remarketing or lookalike audiences on sensitive services. we lean on keyword intent and city-level targeting to stay compliant.
conversion optimization
landing pages built for action with clear calls to call, text, or book online — matched tracking for every lead source.
continuous optimization
weekly search-term audits, negative keyword updates, and monthly performance reports to keep your spend efficient.
What’s allowed vs. restricted
Simple guide: what’s okay, what’s not.
We translate Google’s Health in Personalized Advertising policies into clear guardrails, so your campaigns stay live and compliant.
Allowed
- Search Ads for all dental services
- City or regional location targeting
- Call ads and call extensions
- Conversion tracking (non-PHI)
- Predefined Google audiences (In-market, Affinity)
Restricted / Not Allowed
- Remarketing for implants or surgery pages
- Customer Match / email uploads
- Custom or Similar audiences for sensitive services
- Ad copy that references medical conditions (“missing teeth,” “can’t chew”)
Local Services Ads (LSA)
Show up first with Google’s new “Verified” badge.
In 2025, Google is rolling out its Google Verified badge (replacing Google Screened/Guaranteed) for Local Services Ads. These ads appear above search results and charge only per qualified lead — perfect for dentists wanting more calls and booked appointments.
We’ll handle your LSA setup, verification, and lead tracking.
Learn About LSAsCase studies
Proven results with dental clients across California.
Dr. Chris Wong, DDS (Los Angeles)
- 3× increase in monthly implant inquiries
- 58% drop in cost per lead after restructuring campaigns
Wine Country Root Canal (Napa)
- 400% lift in appointment bookings
- First-page ranking on “root canal Napa” and “endodontist near me”
Grace Dental (Santa Rosa)
- 2× higher conversion rate from Performance Max campaigns
Pricing & plans
Transparent pricing. No hidden fees.
Starter
$500/moSmall practices (1 location)
Growth
$1,000/moMulti-service practices
Performance+
$1,900/moPractices scaling paid ads
Why partner with Prism
A Google Partner that actually knows dental.
We don’t outsource, guess, or overcomplicate. Our team works inside the Google ecosystem every day — building real campaigns that fill real chairs.
When you partner with Prism, you’re getting:
- Official Google Partner support
- 24/7 tracking and optimization
- Experience across 30+ dental practices
- Proven playbooks that reduce wasted spend
Let’s grow your dental practice with Google Ads.
If you want more calls, more appointments, and more new patients — without violating Google’s health ad policies — Prism can help. We’ll audit your existing setup, show you where money is being wasted, and rebuild your campaigns for sustainable growth.