off-page seo
Make your reputation easier to find
Accurate listings, genuine reviews, and relevant mentions help people check your business before they choose it.
watch
Enzo on your reputation beyond your website
Enzo explains how listings, reviews, and relevant links fit into Prism’s search work.
Enzo on tightening off-page proof
How accurate business information and genuine customer feedback support your online presence.
intro
build the proof
off-page seo is about proof: proof that other sites vouch for you, that your business exists in the real world, and that real people interact with you.
you can’t fake these signals, but you can design systems that make them show up consistently, so engines see a steady stream of trust.
backlinks
links from other websites are public endorsements. we focus on quality, not spam.
- editorial mentions and guides
- guest posts with useful insights
- local news coverage
- industry organizations linking back
- supplier + partner references
- high-authority citations with accurate nap
local listings
listings verify who you are and where you operate. consistency is everything.
- google business profile and apple business connect
- yelp, bing places, facebook
- industry-specific directories
- accurate nap, categories, photos, and hours
reviews & reputation
Recent, genuine feedback helps customers understand what it is like to work with you.
- google reviews
- yelp + facebook
- third-party aggregators like birdeye or podium
- simple requests for honest customer feedback
real-world engagement
Profile interactions help you see how people use your listings and where to improve them.
- maps listing clicks and direction requests
- calls from listings
- photo views and website taps
- better visuals and descriptions that drive action
social signals
social isn’t a direct ranking factor, but it fuels branded searches and mentions.
- drives more branded queries
- creates link and mention opportunities
- keeps your brand obviously active
mentions & entity building
Relevant mentions put your business in context, from local events to industry publications.
- local blogs and community shoutouts
- event sponsorships and listings
- forums or groups recommending you
- press releases (real ones) that document what you do
closing
tighten the entire ecosystem
We review where your business appears, correct conflicting information, and agree on a practical plan for listings, reviews, and relevant mentions. The details should match what customers find on your website.