from 10/100 online to an always-open revenue engine
how we transformed olympic bootworks from a seasonal tahoe shop into a year-round digital powerhouse
the transformation: from outdated squarespace template to custom e-commerce powerhouse
Contents
olympic bootworks: legendary on the slopes, invisible online
Olympic Bootworks in Tahoe, California, had built a legendary reputation among skiers and snowboarders for their custom boot-fitting expertise and high-end e-bike selection. Founded by Buck Brown, the shop was the go-to destination for serious athletes who demanded perfect equipment.
But despite their stellar offline reputation, Olympic Bootworks faced a critical challenge: their digital presence was virtually non-existent. With a dated Squarespace template and no e-commerce capabilities, they were missing out on significant revenue opportunities and struggling to serve customers during the off-season.
the challenge: 100/100 offline, 10/100 online
Olympic Bootworks came to us with a stark contrast in their business performance:
offline excellence
Perfect reputation, loyal customers, expert service, premium inventory
online presence
Dated website, no e-commerce, poor mobile experience, zero analytics
the specific problems
- • dated squarespace template hurt ux, seo, and credibility
- • no e-commerce despite six-figure e-bike inventory
- • no way to book fittings in the off-season
- • zero analytics, ads, or structured seo
- • seasonal cash flow challenges
our solution: building an always-open revenue engine
We approached Olympic Bootworks' transformation with a comprehensive strategy that would address every aspect of their digital presence:
1. discovery & brand story
Deep interviews with founder Buck Brown to understand the brand essence and create a crystal-clear UX brief that would translate their offline excellence online.
2. custom-built website
Designed and coded from scratch—lightning-fast, mobile-first, featuring athlete imagery and conversion-oriented copy that speaks to their target audience.
3. lightspeed retail integration
Real-time inventory sync between the shop floor and new web store, ensuring accurate stock levels and seamless operations.
4. e-commerce & payments
High-ticket e-bikes now purchasable end-to-end online with Apple Pay and Google Pay integration for frictionless checkout.
5. 24/7 booking engine
Riders can now schedule custom boot-fits year-round—even when Tahoe storefronts hibernate for summer, creating off-season revenue.
6. analytics foundation
Event tracking, funnel mapping, and search-intent capture—providing data for every growth lever and optimization opportunity.
7. review flywheel
5-star Yelp reviews surfaced site-wide for SEO juice and instant trust-building with new visitors.
the transformation: measurable impact in 90 days
The results spoke for themselves within the first 90 days:
organic impressions up 300%+ within weeks, dramatically increasing brand awareness
first online e-bike sold 48 hours after launch, generating $25k+ in new sales
150+ fitting appointments booked months in advance, creating predictable revenue
comprehensive dashboards now guide every CRO and advertising sprint
"the new site is night-and-day. customers keep telling us how easy it is to buy and book online—exactly what we needed while we focus on the slopes."
— buck brown, founder of olympic bootworks
what's next: scaling the momentum
With the foundation in place, we're now focused on scaling Olympic Bootworks' digital success:
targeted advertising
launch segmented google & meta campaigns tied to real-time product feeds
customer retention
roll out personalized post-purchase flows to drive repeat sales and loyalty
service expansion
expand booking engine to injury assessments & pro-fit clinics