+1,302%
Google Search impressions, year over year
Source: Google Search Console: 801 impressions (Mar 24–Jun 21, 2025) grew to 11,234 impressions (Mar 24–Jun 21, 2026).
case study
Retail & E-Commerce / Tahoe, CA
Olympic Bootworks
Two-site ecommerce system with POS-linked inventory, a Fantic Warehouse microsite, and an owned Google + email stack.
olympicbootworks.com
Industry
Retail & E-Commerce
Location
Tahoe, CA
Focus
Ecommerce + multi-site launch
Scope
Website rebuild, POS-linked ecommerce catalog, multi-site, analytics + SEO, Workspace + DNS cleanup
the story
The situation.
Olympic Bootworks had the hard part: a legendary bootfitting reputation, Olympians in the fitting room, and customers who drive hours. Online they had a basic Squarespace page, weak local discovery, and no way to sell high-ticket Fantic e-bikes without relying on walk-ins.
The approach.
Prism rebuilt the legacy site into a modern, mobile-first brand and services experience, launched a dedicated Fantic Warehouse microsite built for confident online buying, linked inventory to the POS, and moved the shop onto an owned Google Workspace and email stack with clean DNS.
The result.
The website became a sales channel and an ops asset instead of a brochure: Google Search impressions grew from 801 to 11,234 year over year, GA4 recorded 13,604 sessions in the latest complete 90-day window, and Fantic inventory gained a real online sales channel.
measured results · verified
13.6k
GA4 sessions in the latest complete 90 days
Source: GA4: 13,604 sessions and 12,992 new users from Mar 26–Jun 23, 2026.
what changed
What Prism built for Olympic Bootworks.
Traffic, search impressions, and online engagement compounded over time.
Olympic Bootworks went from “great store, weak website” to a two-site system built for brand + ecommerce.
Fantic inventory gained a real online sales channel instead of relying on walk-ins.
The business escaped website + email technical debt and moved to owned infrastructure.
Prism gained deep ecommerce + POS integration reps that now power the broader Prism flywheel.
work highlights
What we delivered for this case
Switch between the core service work and the systems stack used to execute it.
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explainer video
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