+8%
Google Search impressions in the latest 90 days, year over year
Source: Google Search Console: 9,373 impressions grew to 10,129 in the latest complete 90-day year-over-year window.
case study
Retail & E-Bikes / Tahoe, CA
Olympic Bootworks
An integrated Fantic e-bike catalog with current pricing, test-ride inquiries, analytics, and an owned Google + email stack.
olympicbootworks.com
Industry
Retail & E-Bikes
Location
Tahoe, CA
Focus
Integrated retail catalog + growth platform
Scope
Website rebuild, Fantic e-bike catalog, pricing + inquiry paths, analytics + SEO, Workspace + DNS cleanup
the story
The situation.
Olympic Bootworks had the hard part: a legendary bootfitting reputation, Olympians in the fitting room, and customers who drive hours. Online it had a basic Squarespace page, weak local discovery, and no clear way for riders to compare high-consideration Fantic e-bikes before contacting the shop.
The approach.
Prism rebuilt the legacy site into a modern, mobile-first brand and services experience, integrated the Fantic e-bike catalog at Olympic Bootworks with visible current pricing and direct email and test-ride inquiry paths, and moved the shop onto an owned Google Workspace and email stack with clean DNS.
The result.
The website became a measurable retail and operations asset instead of a brochure: Google Search impressions rose 8% year over year in the latest complete 90-day window, GA4 recorded 10,709 sessions, and riders gained a clear path from model and price research to a direct shop inquiry.
measured results · verified
10.7k
GA4 sessions in the latest complete 90 days
Source: GA4: 10,709 sessions and 10,151 new users from May 31-Aug 28, 2026.
what changed
What Prism built for Olympic Bootworks.
Traffic, search impressions, and online engagement compounded over time.
Olympic Bootworks went from “great store, weak website” to one integrated retail platform for its brand, services, and Fantic e-bikes.
Shoppers can compare the current Fantic lineup and visible pricing, then ask the shop about sizing, availability, test rides, pickup, or shipping.
The business escaped website + email technical debt and moved to owned infrastructure.
The Fantic catalog now routes high-consideration purchases into direct guidance from the shop.
work highlights
What we delivered for this case
Switch between the core service work and the systems stack used to execute it.
more client work
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explainer video
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