Professional Development / San Francisco, CA
Dentist Retreat
Conversion-friendly retreat site with clear agenda, speakers, and booking paths.
Industry
Professional Development
Location
San Francisco, CA
Founder
Leadership Summit Team
the story
The situation.
The retreat is a small, intentionally curated gathering for dental professionals — boutique by design. Each year it moves cities, so each year the site must re-establish legitimacy and convert intrigued-but-skeptical dentists into booked rooms, with every registration mattering.
The approach.
Prism built a luxury-travel-grade experience: cinematic photography and a warm visual language for each edition, an interactive day-by-day itinerary, integrated hotel booking with group rates, past-attendee proof treated as primary content, and analytics on the path to registration.
The result.
The retreat looks like what it is — closer to a luxury travel brand than a CE course listing — and moving from “I want to come” to “I’ve booked my room” takes minimal effort.
work highlights
more client work
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