Case study
- Dentistry
- Bay Area, CA
Dental Strategies
Credibility-first website with clear services, patient flows, and tracking.
- Services delivered
- 4
- Website, search visibility, local listings, and 1 more
- Led by
- Dr. Michael Njo
- Industry
- Dentistry
- Location
- Bay Area, CA
The story
how the work came together.
Where Dental Strategies started, what Prism changed, and where it landed.
- 01
the challenge.
Dr. Michael Njo built two decades of practice on relationships and referrals, but new patients judge a website. A dated presence meant losing searchers to competitors with better marketing, while intent-driven search traffic went completely uncaptured.
- 02
the approach.
Prism built the full digital infrastructure: a warm, credible brand and website organized around what a new patient needs to book, Google Ads targeting high-intent local searches and optimized for appointments rather than clicks, SEO and local listings, and analytics.
- 03
the result.
The digital presence finally matches the dentistry: findable for the searches that matter, credible at first glance, and measurable end to end.
Work highlights
what we delivered.
Tap any service or tool to see what it is and why it matters.
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