Dentistry / Bay Area, CA
Dental Strategies
Credibility-first website with clear services, patient flows, and tracking.
Industry
Dentistry
Location
Bay Area, CA
Founder
Dr. Michael Njo
the story
The situation.
Dr. Michael Njo built two decades of practice on relationships and referrals — but new patients judge a website. A dated presence meant losing searchers to competitors with better marketing, while intent-driven search traffic went completely uncaptured.
The approach.
Prism built the full digital infrastructure: a warm, credible brand and website organized around what a new patient needs to book, Google Ads targeting high-intent local searches and optimized for appointments rather than clicks, SEO and local listings, and analytics.
The result.
The digital presence finally matches the dentistry — findable for the searches that matter, credible at first glance, and measurable end to end.
work highlights
more client work
Related case studies.
Dr. Christopher B. Wong
How we helped achieve 100% patient retention during practice transition and drive sustainable growth.
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+142% Google Search impressions, year over year
Olympic Bootworks
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+1,302% Google Search impressions, year over year
Roseville Dental Academy
A stock GoDaddy web presence became a Vercel-hosted admissions platform with analytics, forms, Search Console, Hotjar, and an ElevenLabs AI assistant.
Roseville, CA
593 Google clicks in the first full month after launch
Want a growth system like Dental Strategies's?
Prism builds modern websites, search visibility, conversion paths, analytics, and AI infrastructure as a single connected system.