Roseville, CA / Dental education
Roseville Dental Academy
Prism helped move the academy from a stock GoDaddy presence into a measurable admissions system: a Vercel-hosted website, deeper analytics, cleaner forms, Search Console, Hotjar, Meta attribution, and an ElevenLabs AI assistant for prospective students.
Platform move
GoDaddy -> Vercel
From stock-site constraints to a production web stack.
Measurement
GA4 + GSC + Hotjar
Search, behavior, and custom conversion visibility.
Lead system
Formspree + AI
Cleaner inquiry routing plus an ElevenLabs assistant.
Trust signal
77 Google reviews
A 5.0-star reputation made easier to surface.
the shift
From brochure site to admissions infrastructure.
Roseville Dental Academy does not just need a pretty homepage. It needs students to understand the right course, trust the instructors, ask questions, and submit a clear inquiry. The rebuild made that journey measurable.
before
Stock-site presentation
after
Purpose-built program paths for dental assisting and certification courses.
before
Basic analytics
after
GA4 custom events, behavior analytics, and search visibility monitoring.
before
Generic contact flow
after
Program-specific inquiry flow with Formspree routing and AI support.
what prism rebuilt
A student acquisition system with the right signals underneath.
A real admissions website
The site moved from a limited stock template into a Vercel-hosted React/Next implementation that can be updated, tested, and improved like software.
Deep conversion instrumentation
GA4, custom events, Vercel analytics, Hotjar, and Search Console create a clearer view of which pages, forms, and student actions are doing the work.
Lead capture that does not leak
Formspree-backed forms give admissions a cleaner path for program interest, class questions, and follow-up without a brittle page-builder workflow.
AI support for prospective students
The ElevenLabs assistant helps answer common questions, reduce hesitation, and qualify interest before a human admissions follow-up.
Search and paid-social readiness
Google Search Console and Meta Pixel attribution were treated as launch infrastructure, not afterthoughts, so enrollment campaigns have a stronger signal base.
Figma plus Codex build loop
Design direction, implementation, QA, and iteration were compressed through Figma and Codex with a high-reasoning AI workflow.
live surface
The website now has clearer enrollment paths for real dental training demand.
The live site presents the academy as an accredited hands-on training institution and routes students toward the right next step with a Quick Sign Up Form, contact information, course pages, and the AI assistant layer.
Dental education, not generic local service copy
The page structure supports programs, certifications, prerequisites, student trust, and admissions follow-up.
5.0
Google review average surfaced from 77 public reviews.
916-888-9821
Contact path stays visible alongside form and AI-assisted qualification.
1271 Pleasant Grove Boulevard, Ste. 100
Roseville, California 95747
work highlights
The lesson for dental organizations is simple.
A modern dental website is not only a design asset. It is a visibility, trust, inquiry, analytics, and follow-up system. That is what Prism built for Roseville Dental Academy.