Waikiki Dental

Live website redesign with on-site appointment requests, a 14-service search structure, and a Pacific Premium design system for an anxiety-friendly practice.

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FocusDental website redesign
ScopeWebsite, booking flow, local SEO, analytics
IndustryDentistry
LocationRoseville, CA

The story

how the work came together.

Where Waikiki Dental started, what Prism changed, and where it landed.

01
the challenge.
Waikiki Dental pairs family, cosmetic, implant, and sedation dentistry with an anxiety-friendly chairside manner. The practice needed a front door that matched that positioning: on-site appointment requests instead of third-party scheduling links, and a visual home for its comfort story.
02
the approach.
Prism rebuilt the site on Next.js with a single source of truth for practice details, hours, services, and reviews; a 3-step Visit, When, Reach booking flow with saved drafts that submits to Formspree; a Pacific Premium design system with real team photography; and analytics wired from launch day.
03
the result.
New patients now meet the comfort story first (IV sedation, implants, and same-day crowns up front) and can request an appointment without ever leaving the site. The live site carries the 4.9-star reputation the practice earned across 426 Google reviews.

Outcomes

what changed.

1. Waikiki Dental relaunched on a live Next.js site with every call-to-action staying on site at a 3-step request-appointment flow.
2. Fourteen services organized by category, with dedicated pages for IV sedation, implants, and same-day crowns.
3. A Pacific Premium design system (Fraunces display serif, Manrope sans, royal Pacific blue, hibiscus coral) with real team photography.
4. Formspree lead capture with saved drafts, plus Vercel Analytics and GA4 wired from launch day.
5. The practice’s 4.9-star reputation across 426 Google reviews is surfaced throughout the site as trust infrastructure.